Wednesday, May 19, 2010

Millennials

Ed Stetzer post:  More on the Millennials


At LifeWay Research, we are continuing to explore the issues of millennials and faith. USAToday, CBS Evening News / CNN ad others reported on our last study.

Yesterday, we released more-- focused on what millennials value most. The Christian Post has the story here.

Here are a few excerpts:
When asked what's important in life, most American "Millennials" - those born between 1980 and 1991 - say family comes first, ahead of friends, education, careers and even religion.
Sixty-one percent of Millennials place family at the top of their priority lists, followed by friends (25 percent), education (17 percent), careers/jobs (16 percent), spouses/partners (13 percent), and spirituality/religion (13 percent)...
Total percentages exceeded 100 because respondents were permitted to list more than one priority...
"Millennials are committed to family above other priorities, even though many are waiting to start their own families," said Thom Rainer, president of LifeWay Christian Resources.
"To minister effectively, the church should tap into this priority among Millennials. Churches with a strong understanding and sense of family will be able to more easily reach Millennials. I expect that ministries that cross generations - such as older adults mentoring young adults - could be highly effective in connecting Millennials to Jesus."
That's the finding of LifeWay Research based on a wide-ranging August 2009 survey of 1,200 Millennials in the United States. The study forms the basis for the upcoming book "The Millennials: Connecting to America's Largest Generation" by Dr. Thom Rainer and his son Jess Rainer.

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