Calling

Beginning thoughts from Rebranding Reflections by Mark Batterson | Evotional

Thought it might be worth sharing some rebranding reflections. For eight hours we drilled down on these questions: 1) What business are we really in? 2) What is our greatest passion? 3) What are our greatest strengths?

I think rebranding is really rediscovering your primal calling. And I think the genesis moment for me was a Willowcreek Conference. I remember feeling like Willowcreek gave me permission to do church differently. I think many of my core convictions trace back to that moment. Here are a few of them:

1) there are ways of doing church that no one has thought of yet.
2) the church ought to be the most creative place on the planet
3) we need different kinds of churches because there are different kinds of people

Even our core value, everything is an experiment, is an expression of that fundamental desire to do church differently. It's not about being different for difference sake. It's about reaching emerging generations. And that requires new wineskins.

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